Global Communication is key to a Global Brand

http://www.businessweek.com/magazine/content/08_39/b4101060110428.htm?chan=magazine+channel_special+report

Globalizing a brand is key to globalizing your business. Social media and Web 2.0 allows consumers - and their sentiments/beliefs - to instantly span borders and boundaries. The days of fragmented markets are coming to a close. Smart companies - those that build true global brands - recognize the imperative of launching global branding and PR initiatives. What a consumer in Tokyo thinks, can quickly impact the behavior of consumers in Toronto or Tel Aviv.
View the global marketplace as a single unit (albeit with geographic and demographic niche markets), and virtually any brand (or concept) can be globalized.

-Josef Blumenfeld

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